Media literacy is the practice of critically evaluating, creating, and or using media. To be media literate, one must be aware of the influence media has on them and apply this knowledge by taking an active stance towards consuming and creating media.
About media literacy:
What is Media Literacy Education? Media Literacy is defined as the ability to access, analyze, evaluate, and produce communication in a variety of forms.
So does media literacy mean just TV and music, or does it include the internet and social media? Yes, absolutely. It applies to social media and user-generated content. When students log on to send messages or post photos and videos, they are becoming producers of media, not just consumers. By actively participating online, they are essentially joining a global conversation. Critical thinking skills must be applied to both the messages they are sending out to the world as well as those they receive back . An understanding of the Key Questions for Producers and Consumers will enable them to make wise choices and engage more fully as online citizens.
Does media literacy include online safety? Yes, media literacy is an umbrella term for teaching children the skills to be active and safe participants with media of all types. The critical thinking skills required to become media literate can be applied to any message from any medium. In other words, it does not make a difference if the message comes from social media, television, websites, videogames, radio, print or cell phone, the same skills are needed to interpret and make wise choices about what is seen and heard. Online safety is of particular concern which is why we advocate for media literacy education for all school children K-12.
Is Digital Citizenship the same as Media Literacy? The term Digital Citizenship is often used interchangeably with media literacy, and indeed, media literacy skills are necessary for being a responsible online citizen. Media Literacy, however, is larger than the internet — it involves a new way to see and interpret the world through all forms of media. The critical thinking skills of media literacy are applicable to all aspects of life, and media literacy is an established academic discipline internationally, with a pedagogy and structure necessary for teaching and transferring knowledge and skills.
Is there a difference between media literacy and media education? Yes. Media literacy refers to a set of skills whereas media education involves the process through which one learns these skills. There is no limit to how “media literate” one can become!
Action for Media Education Announces a New Initiative: The Corona Multimedia Showcase
For Immediate Release
If we could ask kids around the world what they’re thinking and feeling right now, what would they say? Action for Media Education (AME) https://action4mediaeducation.org is inviting young people from ages 3-19 and their families to participate in an international online exhibit of creative work that reflects their lives in this time of COVID-19.
More than 40 countries are participating in the Corona Multimedia Showcase initiative. Now AME seeks entries from young people across the United States.
The Showcase provides a platform for children, youth and their families to create and display media projects in a variety of formats. These projects will be digitally published on our Showcase website.
The Showcase is intended to provide young people around the world with the opportunity to:
- Express their thoughts, feelings and ideas
- Engage them in reflecting critically on their work and support their best efforts
- Help them share their experiences with other young people and their families around the world
- Provide a place for them to display their creative work and express their own unique voices
- Inspire hope and demonstrate that we will persevere, with our courage and creativity, during this crisis and into a new future
Please help us spread the word to your family, your community and those with whom you work.
- Submissions and participation are free.
- This is NOT a competition but a festival celebrating the creativity of children and youth throughout the world.
- The deadline for submissions is October 9, 2020. All projects (reviewed by a large group of experts) will be posted on the Showcase website by the end of October.
To submit an entry, find ideas and resources, and join the conversation:
Lynn Ziegler, one of Action for Media Education’s founding members, died April 14. Lynn had served as AME’s media critic since the early ’90s. Her long career included writing weekly columns on children’s TV and family films for Northwest newspapers. She was a guest on national and regional radio and TV to promote quality programming for children, and was a television news writer and producer for KOMO-TV.
After leaving KOMO, Lynn created a public service announcement promoting healthy nutritional choices for children. Her MTV-style “Nutri-Rap” featured somersaulting fruits and vegetables and “a rainbow of Northwest children giving a thumbs up for good nutrition.” This spot won several awards: a Telly, two PIXI Awards, and two regional EMMYs.
One of her proudest accomplishments, Spongeheadz: U & Me, is a book Lynn described as “the essential parent handbook for the 21stCentury.” Written when TV was dominant, it still contains valuable tips for parents. In her book, and throughout her life, Lynn celebrated diversity; “That’s why you’ll find drawings by children of every color and nationality inside these pages.” Lynn knew that children need to see “faces that look like his or her own” in books and other media.
She greatly valued her strong connection with Native American communities on the Kitsap Peninsula, and worked as an educator and mentor to many Native American youth.
Her experience as an educator led to her involvement with some of the statewide teen health projects sponsored by the Washington State Department of Health and the Northwest Center for Excellence in Media Literacy, University of Washington. These projects trained high school students to teach younger youth about teen health issues such as pregnancy prevention. Lynn was strongly committed to promoting youth empowerment, and these projects included a subject she was passionate about—media literacy education.
Lynn launched one of AME’s first media literacy projects in the early ’90s. The PIXI awards honored high quality children’s television programming. Teams of professionals and parents across the state established the criteria that judges used to choose PIXI award recipients. The PIXI awards project, under Lynn’s leadership, was one of AME’s major activities throughout the organization’s early years.
Lynn was also a member Action Coalition for Media Education (ACME), the Campaign for a Commercial-Free Childhood, Free Press, and the National Academy of Television Arts and Science (NATAS).
We in AME are deeply saddened by Lynn’s passing. She is survived by her children Chris, Jesse, and Alik. Lynn’s staunch advocacy for all children will remain an inspiration. She will be greatly missed for her wonderful sense of humor, her generosity, and her warm and loving heart, expressed in so many ways to all whose lives she touched.
by Marilyn Cohen and Sue D. Cook
Snopes CEO David Mikkelson says the fact-checking website really took off after Sept. 11. “Conspiracy theories were running rampant.” (Greg Gilbert / The Seattle Times)
Snopes, the country’s most popular hoax-debunking site, is run by its founder out of a 97-year-old house in Tacoma. And is it ever busy, with 47 of its “Hot 50” posts having something to do with politics.
Here, in a 97-year-old frame house in the city’s North End, is the headquarters of America’s most popular hoax-debunking website.
The command center for Snopes.com is an upstairs bedroom with shelving and a laptop placed atop some books and a cardboard box.
These are busy times.
All those viral hoaxes, spread by social media, have created a market for fact-checking sites, with Snopes, started in 1994, being the champ.
It gets 32 million visits a month on desktop and mobile, according to Similar.Web.com, an industry site that measures web traffic. Its closest competitors are The Straight Dope (4 million monthly visits) and FactCheck (3 million).
From his bedroom office, David Mikkelson, Snopes publisher and CEO, runs a site employing 16 people across the country, half of them fact-checkers and the rest on the business and web side.
Read more at The Seattle Times
By Eric Lacitis, Seattle Times staff reporter Oct. 10, 2018
Social justice belongs in our schools, says educator Sydney Chaffee. In a bold talk, she shows how teaching students to engage in activism helps them build important academic and life skills — and asks us to rethink how we can use education to help kids find their voices. “Teaching will always be a political act,” Chaffee says. “We can’t be afraid of our students’ power. Their power will help them make tomorrow better.”
A new US study by Pearson has found that 60% of Gen Z kids prefer YouTube for learning over printed books, but still value “traditional” methods of instruction.
New field research by global education company Pearson has revealed that Gen Z kids in the US like learning from YouTube more than printed books.
Conducted for Pearson by New York-based global market research firm The Harris Poll, Beyond Millennials: The Next Generation of Learners surveyed 2,587 14- to 40-year-olds to examine the differences between Generation Z and Millennials in terms of their outlooks, values, education experiences and technology usage.
According to the study, nearly 60% of Gen Z respondents prefer YouTube for learning compared to 47% who prefer printed books. Millennials, meanwhile, prefer printed books (60%) over YouTube (55%).
Read more, with a link to the full version of the Pearson study at kidscreen
By Jeremy Dickson August 27, 2018
Increasingly, modern classrooms support group work and peer-to-peer collaboration. The science says that’s right on.
This video is part of the Edutopia Brain-Based Learning series on researcher Patricia Kuhl’s work around learning and the social brain.
Visit the website of the Institute of Learning and Brain Sciences (I-LABS) at the University of Washington for more information.
Video: George Lucas Educational Foundation
Here’s one among the many provocative questions raised by Kendrick Lamar’s Damn winning the Pulitzer Prize for Music: Is Damn the best work of rap or pop ever made? The Pulitzers, whose only stated criteria is “for distinguished musical composition by an American” in the eligible timeframe, have previously only awarded classical and jazz artists. By making an exception for Lamar, the Pulitzers could be seen as saying that he is, well, the exception. That only Lamar’s blazingly intricate 14-track reckoning with vice and Geraldo Rivera can compete with rarefied types like Caroline Shaw (winner in 2013), Wynton Marsalis (1997), or Aaron Copland (1945). That the rest of pop—not to mention the rest of hip-hop—remains of an unmentionable tier, except maybe for Bob Dylan, who won a special citation from the Pulitzers in 2008.
This is a dubious and snobbish thought, yes—but it’s a result of the inevitably thorny logic that always goes along with artistic awards-giving. That it took until 2018 for the Pulitzers to award a work of rap or pop might say something about the evolution of those genres, and Damn really is a work of staggering, arguably historic, sophistication. I look forward to reading the sure-to-come articles positioning it as the greatest pop work ever (even above Migos, who are Better Than the Beatles™). But that discussion will be a sideshow. The rapper’s win is probably more significant to the reputation of the prize itself than to the prizewinner; it almost feels as though the Pulitzers won a Kendrick Lamar, and not the other way around. Continue reading “Kendrick Lamar and the shell game of ‘Respect’”
On local news stations across the United States last month, dozens of anchors gave the same speech to their combined millions of viewers.
It included a warning about fake news, a promise to report fairly and accurately and a request that viewers go to the station’s website and comment “if you believe our coverage is unfair.”
It may not have seemed strange to individual viewers. But Timothy Burke, the video director at Deadspin, had read a report last monthfrom CNN, which quoted local station anchors who were uncomfortable with the speech. Continue reading “Sinclair made dozens of local news anchors recite the same script”
History was made this month when the Washington State Office of the Superintendent of Public Instruction (OSPI) announced its new media literacy education grant program, funded by recently passed legislation. The grant application package was released September 16, 2019.
The submission deadline is 4 p.m., October 21, 2019.
Grants will be awarded on a competitive basis to educational teams representing Washington’s K-12 system. Teams will be expected to develop and share openly-licensed curriculum unitsfocused on one of three subject areas:social studies, English language arts, or health. A unique feature of these units will be that they will be developed using a media literacy lens to address the content that is commonly considered in one of these subject areas.
Check out this link for a 30-minute recording of the webinar that explains the new grant program, the PowerPoint for the webinar, and a Q & A document.
For more information, contact Dennis Small, OSPI Educational Technology Director, email@example.com
Each semester, Michelle Ciulla Lipkin struggles with the right time to share a very personal story with her media studies students at Brooklyn College. She hopes it will help explain her desire for a more media-literate society. She also hopes it will explain how the media’s coverage of a news story forever changes the experiences of those individuals who become part of the story.
The lesson usually follows a terrorist attack, she says, and in this case, the recent attack in Lower Manhattan, which killed eight people on Oct. 31, 2017.
The story she shares starts out in 1988, just before Christmas. Then-17-year-old Ciulla Lipkin had dropped off poinsettias at her home in Park Ridge, New Jersey, in preparation for the holidays when the family would be together again. At around 3 o’clock in the afternoon, Michelle’s mother, Mary Lou, had the TV on when her soap opera was interrupted with breaking news.
“It was true breaking news. Not breaking news like it is today,” said Ciulla Lipkin.
Image courtesy of PBS News Hour.
Psychologists are quickly learning how dangerous smartphones can be for teenage brains.
Research has found that an eighth-grader’s risk for depression jumps 27% when he or she frequently uses social media. Kids who use their phones for at least three hours a day are much more likely to be suicidal. And recent research has found the teen suicide rate in the US now eclipses the homicide rate, with smartphones as the driving force.
But the writing about smartphone risk may have been on the wall for roughly a decade, according to educators Joe Clement and Matt Miles, coauthors of the recent book “Screen Schooled: Two Veteran Teachers Expose How Technology Overuse is Making Our Kids Dumber.”
It should be telling, Clement and Miles argue, that the two biggest tech figures in recent history — Bill Gates and Steve Jobs — seldom let their kids play with the very products they helped create.
“What is it these wealthy tech executives know about their own products that their consumers don’t?” the authors wrote. The answer, according to a growing body of evidence, is the addictive power of digital technology.
In honor of Media Literacy Week, November 6-10, each day we will recognize a key figure in the field of media literacy here in Washington state.
Senator Marko Liias represents the communities of the 21st Legislative District, which includes neighborhoods in Edmonds, Everett, Lynnwood, and Mukilteo. The 2017 Legislative Session was his 10th session serving in Olympia.
Marko was born at Stevens Hospital in Edmonds in 1981 and graduated from Kamiak High School in Mukilteo. After high school, Marko worked his way through college with the help of student loans and scholarships, and received his bachelor’s degree from Georgetown University. He is currently completing his graduate degree in Public Administration at the Daniel J. Evans School of Public Affairs at the University of Washington.
In 2005, he was elected to the Mukilteo City Council, where he served for two years. During his time on the city council, Marko was a champion of parks and open space, and led the council in setting aside $1 million for new parkland. He also sponsored the city’s first biofuels ordinance, to promote the use of biofuels at local service stations.
In January 2008, Marko was appointed to the House of Representatives. Throughout his service in the Legislature, Marko has focused on policies to advance a strong economy based on good-paying jobs, a safe and quality education system, and a balanced transportation system that serves the whole community.
It was Marko’s work on bullying in schools that led him to champion media literacy in Washington. After learning about Action for Media Literacy’s mission from his constituent Claire Beach, he sponsored Senate Bill 6273 that directed the Office of Superintendent of Public Instruction to convene a workgroup to review best practices and make policy recommendations. SB 6273 has become a roadmap for other states across the country to push for media literacy policy. During the 2017 session Marko and AME worked together to pass Senate Bill 5449 which implemented some of the policy recommendations from the OSPI workgroup.
In addition to his service in the Legislature, Sen. Liias works in our community as a volunteer with the Kamiak High School Debate Program, as a board member of the Seattle Repertory Theatre, and as a member of the Transportation Choices Coalition.
In honor of Media Literacy Week, November 6-10, each day we will recognize a key figure in the field of media literacy here in Washington state.
Barbara Johnson has been working for the last 26 years as a program operations specialist at NW Center for Excellence in Media Literacy, College of Education UW. The center develops media literacy curriculum as a hook to address teen health issues. As part of the center staff she has traveled the state of Washington doing focus work groups with parents, teachers and students to develop effective curriculum that target a wide-range of health issues. The project has trained teachers, community educators and youth to be facilitators in media literacy curriculum in school and community programs as well as organized statewide media literacy workshops and conferences. She is a founding member and treasurer of Action for Media Education.
Marilyn Cohen, AME’s Executive Director, was one of the founding members. Marilyn has been actively involved in media literacy education since the early 90s. She also currently serves as the Director of the Northwest Center for Excellence in Media Literacy, College of Education, University of Washington. Through her work with AME and the NW Center, she has taken a leadership role in organizing conferences and workshops designed to grow the media literacy movement particularly in the Pacific Northwest. In addition, in 2007 she assumed leadership in organizing the nation’s first Media Literacy Research Summit, sponsored by the organization now known as the National Association for Media Literacy Education. Marilyn has also written a number of media literacy-based curriculum materials that have been implemented widely by schools as well as by a broad range of groups and organizations serving young people across the nation.
In honor of Media Literacy Week, November 6-10, each day we will recognize a key figure in the field of media literacy here in Washington state.
Dennis Small is the Educational Technology Director at the Washington Office of Superintendent of Public Instruction, where he has worked since 1989. Among his roles and responsibilities at OSPI are promoting the state educational technology standards, assistance for district E-rate applications, assisting schools in the move to online assessment, advocating for high-speed bandwidth for schools, improving technology infrastructure equitably through the Computers 4 Kids Program, and supporting the K-12 educational use of the K-20 Network. He has also been actively involved in implementing SSB 6273 (2016) and SSB 5449 (2017) (Digital Citizenship and Media Literacy resources here), promoting Digital Citizenship, Media Literacy, and Internet Safety in Washington schools.
Dennis received a B.A. in Music and a B.S. in Mathematical Sciences from Stanford University (1973-1977), and an M.A. in Education from Stanford (1978). Prior to working at OSPI, he was a music, computer, and math teacher at Charles Wright Academy in Tacoma from 1978-1989.
Linda Kennedy is the principal in the media education and consulting firm of LK Media. LK Media specializes in teaching media literacy to parents, teachers, students, caregivers, childcare providers, and community organizations. In addition, LK Media works with companies attempting to forge a media image and garner positive news coverage. Ms. Kennedy has more than 25 years of experience in the media. She started her career as a radio and television reporter in Omaha, Nebraska and after a short stint in Portland, Oregon moved to Seattle to become an a reporter, anchor, and producer at KING 5 News. Her “beats: included education, the environment, medicine, and consumer issues. After leaving KING, she directed internal and external communications for Public Health – Seattle & King County. Linda has been an AME board member since 1991, when the organization was still Foundation for Family Television. Anyone who knows her will tell you she can find a way to work media literacy into almost any conversation.
For over 30 years Claire Beach has worked with young people in a variety of settings. She has managed youth programs, been a youth street worker for inner city teens, and taught video and media literacy skills to hundreds of young people. An award-winning documentary filmmaker, she taught video production and media literacy in public schools for 15 years. She is a past president of Action for Media Education and is now a board member of the national organization Media Literacy Now which advocates for media literacy legislation throughout the United States.
Media Studies Professor Nick Pernisco teaches online courses in media literacy for Santa Monica College. He earned a bachelor’s degree in Radio-TV-Film and a master’s degree in Mass Communications, both from California State University, Northridge.
He has been a media professional since 1996, beginning as a freelance media producer and later working in radio advertising, music production, voice and screen acting, and film production. In 2005, Nick founded Understand Media, a media literacy website containing original articles, podcasts, videos, lesson plans, and discussion forums. Also in 2005, he founded Carmelina Films, a film production company dedicated to producing socially-relevant video content.
He is a board member at Action for Media Education, and participated in the effort to pass media literacy legislation in Washington State in 2016. Nick’s book, Practical Media Literacy, was released in 2015.
A Wisconsin company is about to become the first in the U.S. to offer microchip implants to its employees.
Yes, you read that right. Microchip implants.
“It’s the next thing that’s inevitably going to happen, and we want to be a part of it,” Three Square Market Chief Executive Officer Todd Westby said.
The company designs software for break room markets that are commonly found in office complexes.
Just as people are able to purchase items at the market using phones, Westby wants to do the same thing using a microchip implanted inside a person’s hand.
Tony Fadell’s wife likes to remind him when their three children’s eyes are glued to their screens that it’s at least partly his fault.
Hard to argue. Fadell, who founded the smart thermostat company Nest in 2010 and who was instrumental in the creation of both the iPod and later the iPhone as a senior vice president at Apple, has done more to shape digital technology than many of his peers. But in a recent conversation at the Design Museum in London, Fadell spoke with a mix of pride and regret about his role in mobile technology’s rise to omnipresence.
“I wake up in cold sweats every so often thinking, what did we bring to the world?” he says. “Did we really bring a nuclear bomb with information that can–like we see with fake news–blow up people’s brains and reprogram them? Or did we bring light to people who never had information, who can now be empowered?”
Image courtesy of Fast Co. Design.
Record numbers of older people are embracing social media and smart technology, according to a report from watchdog Ofcom.
But many of them remain wary of about using the internet, with a fifth of over-65s saying they are not confident online.
Despite that, four in 10 baby-boomers – aged 65 to 74 – use a smartphone.
And nearly half of net users in the same age group now have a social media profile.
About nine in 10 of those opt for a Facebook account, with only 6% choosing WhatsApp and 1% signing up for Instagram.
Meanwhile, most of the older age group – over-75s – say they have no plans to go online.
Image courtesy of BBC News.
Delta Air Lines and Bank of America drew headlines this week for pulling their support from New York’s Public Theater in response to criticism about its production of “Julius Caesar,” in which the titular character — made up to look like Mr. Trump — is assassinated. Then, on Monday, JPMorgan Chase temporarily halted its ads on NBC News because of Megyn Kelly’s coming interview with Alex Jones, who operates the far-right site Infowars and has become more prominent because of his relationship with Mr. Trump. In both cases, the advertisers’ decisions were cheered by some and deplored as censorship by others.
“A lot of sponsorships that wouldn’t have garnered a lot of attention a year ago are now coming under greater scrutiny because people are wondering what that says about a business’s political stance,” said Kara Alaimo, who teaches public relations at Hofstra University. “Brands are going to be asking a lot more questions moving forward about the content of theatrical productions and potentially even of news outlets, which is sort of the more frightening prospect to me.”
Two years ago we accomplished something amazing together. Nearly 4 million people across the country called on the FCC to put in place strong Net Neutrality rules to protect the internet as a tool for innovation, creativity and free speech. And we won.
Net Neutrality rules have governed the internet since its inception, creating a space for free expression to flourish and for startups and small businesses to challenge huge legacy companies.
Abandoning control of the internet to the handful of companies that provide broadband service would allow them to bury the speech of those they don’t agree with and kill competition from startups before they even get off the ground. Massive cable and phone companies will have the power to control what we see and do online, creating “fast lanes” for those that can afford to pay — and leaving the rest of us in the dust.
If we want to defeat this attack on Net Neutrality, we’ll need you to speak out. Send your comment to the FCC today and tell it to leave Net Neutrality alone.
The Free Press Action Fund is a nonpartisan organization fighting for your rights to connect and communicate. The Free Press Action Fund does not support or oppose any candidate for public office. Learn more at www.freepress.net.
In the faceoff betwen the Seattle Seahawks and the San Francisco 49ers shown in this new Nike ad out of W+K Portland, one player — Seahawks quarterback Russell Wilson — has a secret weapon: the Nike Alpha Menace Elite football cleat. Wilson’s got a powerful grip on the gridiron while his opponents are pathetically slipping and sliding around like they’re on roller skates or something.
Actually, make that literally on roller skates. To the strains of Vaughan Mason & Crew’s “Bounce, Rock, Skate, Roll,” the game suddenly transforms into an awesomely awkward roller disco party, with assorted 49ers haplessly tumbling past the triumphant Wilson.
The spot was directed by Hiro Murai of Doomsday Entertainment. Wilson gets a “Lead Footwear Designer” credit on the cleat itself.
Recognizing bias in news stories is one form of media literacy. Spotting when the news is totally fabricated is something else entirely. How can teachers help students tell fact from media fiction? Educators and media literacy advocates in Washington state are working together with legislators to address the problem.
Special correspondent Kavitha Cardoza of Education Week reports in the June 6, 2017, edition of PBS NewsHour, featuring AME member Claire Beach and Washington State Senator Marko Liias (D) speaking in the weekly series Making the Grade.