A new US study by Pearson has found that 60% of Gen Z kids prefer YouTube for learning over printed books, but still value “traditional” methods of instruction.
New field research by global education company Pearson has revealed that Gen Z kids in the US like learning from YouTube more than printed books.
Conducted for Pearson by New York-based global market research firm The Harris Poll, Beyond Millennials: The Next Generation of Learners surveyed 2,587 14- to 40-year-olds to examine the differences between Generation Z and Millennials in terms of their outlooks, values, education experiences and technology usage.
According to the study, nearly 60% of Gen Z respondents prefer YouTube for learning compared to 47% who prefer printed books. Millennials, meanwhile, prefer printed books (60%) over YouTube (55%).
Read more, with a link to the full version of the Pearson study at kidscreen
By Jeremy Dickson August 27, 2018
Action 4 Media Education 