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What is media literacy?

Media literacy is the ability to access, analyze, evaluate, create, and act using all forms of communication. To be media literate, one must be aware of the influence media has on them and apply this knowledge by taking an active stance towards consuming and creating media.

About media literacy:

So is media literacy important when we talk about the social media?

Yes. An understanding of the Key Questions for Consumers and Producers can be an important starting point when trying to help young people make wise choices and engage more fully as online citizens.

Does media literacy include online safety? 

Yes, media literacy is an umbrella term for teaching children the skills to be active and safe participants with media of all types.  The critical thinking skills required to become media literate can be applied to any message from any medium. In other words, it does not make a difference if the message comes from social media, television, websites,  videogames, radio, print or cell phone, the same skills are needed to interpret and make wise choices about what is seen and heard. Online safety is of particular concern which is why we advocate for media literacy education for all school children K-12.

Is Digital Citizenship the same as Media Literacy? 

The term Digital Citizenship is often used interchangeably with media literacy, and indeed, media literacy skills are necessary for being a responsible online citizen.  Media Literacy, however, is larger than the internet — it involves a new way to see and interpret the world through all forms of media.  The critical thinking skills of media literacy are applicable to all aspects of life, and media literacy is an established academic discipline internationally, with a pedagogy and structure necessary for teaching and transferring knowledge and skills.

Is there a difference between media literacy and media education? 

Yes. Media literacy refers to a set of skills whereas media education involves the process through which one learns these skills. There is no limit to how “media literate” one can become!

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Navigating The New Abnormal: Tips for Parents

As part of our launch of Media Literacy Week, we are excited to promote the work of Dr. Don Shifrin, Emeritus Clinical Professor of Pediatrics at University of Washington – School of Medicine as he helps us to understand important concepts around screen time and digital citizenship while we are all participating in remote learning.  Watch AMEs interview with Dr. Don by viewing the links below:

Dr. Don’s Full Interview
The value of Screentime
On Mentoring and Isolation
Managing CellPhones and Promoting Healthy Sleep Habits

Donald Shifrin – Immunization Advocates

Dr. Don Shifrin has been a beloved pediatrician to his patients for 40 years as well as a Clinical Professor of Pediatrics at the University of Washington. His knowledge and active interest in the field of Media Literacy have earned  him an often self-proclaimed role of a “Mediatrician.”Dr. Shifrin has been a very active member of the American Academy of Pediatrics throughout his long career. He has testified before Congress, represented the Academy on national task forces, chaired an Academy committee, led media training for Academy leadership, and was the co-editor for the Academy’s first parent newsmagazine, Healthy Children.  You may recognize him from the AAP’s “A Minute for Kids” radio program and from other radio and television spots where he often expertly speaks about media issues as they relate to our nation’s children. His views on navigating the media literacy issues of today offer invaluable advice to parents, teachers and children of all ages.

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Michael Danielson is AME’s Chairperson. He has been a teacher at Seattle Prep for 26 years. He has been teaching Media Literacy and Digital Citizenship for decades, but most recently in a semester course for 9th graders. He is also the EdTech director helping to train teachers and students in the best use of technology. Michael has been a writer for the Center for Media Literacy.