News, People

Media Literacy Week Champion: Linda Kennedy and Claire Beach

In honor of Media Literacy Week, November 6-10, each day we will recognize a key figure in the field of media literacy here in Washington state.

imageLinda Kennedy is the principal in the media education and consulting firm of LK Media. LK Media specializes in teaching media literacy to parents, teachers, students, caregivers, childcare providers, and community organizations. In addition, LK Media works with companies attempting to forge a media image and garner positive news coverage. Ms. Kennedy has more than 25 years of experience in the media. She started her career as a radio and television reporter in Omaha, Nebraska and after a short stint in Portland, Oregon moved to Seattle to become an a reporter, anchor, and producer at KING 5 News. Her “beats: included education, the environment, medicine, and consumer issues. After leaving KING, she directed internal and external communications for Public Health – Seattle & King County. Linda has been an AME board member since 1991, when the organization was still Foundation for Family Television. Anyone who knows her will tell you she can find a way to work media literacy into almost any conversation.


For over 30 years Claire Beach has worked with young people in a variety of settings. She has managed youth programs, been a youth street worker for inner city teens, and taught video and media literacy skills to hundreds of young people. An award-winning documentary filmmaker, she taught video production and media literacy in public schools for 15 years. She is a past president of Action for Media Education and is now a board member of the national organization Media Literacy Now which advocates for media literacy legislation throughout the United States.