About Action for Media Education

Action for Media Education (AME) is a non-profit organization. We’ve been trailblazers in the development of media literacy programs since our incorporation in 1991. Our team includes experts in education, journalism, mass communications, and adolescent health as well as community activists and representation from PTA.


AME’s mission is to move children and youth, as well as those adults who are concerned with their well being, from a position of passive media consumption to one of interacting with the media as active, critical, and creative consumers and producers.

In order to accomplish this mission, AME promotes and supports media education in homes and schools as well as in community groups serving youth.


Our Action for Education goals are the following:

  • Provide leadership and training to foster media literacy education.
  • Promote media literacy education in K-12 schools through work with thought leaders in both schools and communities.
  • Demonstrate strategies for integrating media literacy education into K-12 curricula across content areas.
  • Involve parents and guardians in providing media literacy education for their children.
  • Support media literacy initiatives designed for after-school programs, community groups, and other organizations serving children and youth.
  • Partner with other local, state, national and international organizations to promote, foster and advance media literacy education.

Since 1991, AME has been encouraging children and youth as well as those who live and work with them to speak out about the importance of taking a critical look at the media with which they regularly interact, both as consumers and producers. AME members have gained recognition for our many efforts to foster and promote media literacy education as we continue to work toward achieving our goals.

Serving as a catalyst for all the media literacy legislation that has passed since 2016 has been one of AME’s greatest accomplishments thus far. Encouraging people all across the state, starting with our Washington State legislators, to support including media literacy in the curriculum of our public schools has been very exciting!

For more information about AME, please visit us at:

Facebook (https://www.facebook.com/Action4MediaEducation/)
Twitter (@Action4MediaEd) (Rizal, we need to add Action for Media Education’s Twitter here)