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What is media literacy?

Media literacy is the ability to access, analyze, evaluate, create, and act using all forms of communication. To be media literate, one must be aware of the influence media has on them and apply this knowledge by taking an active stance towards consuming and creating media.

About media literacy:

So is media literacy important when we talk about the social media?

Yes. An understanding of the Key Questions for Consumers and Producers can be an important starting point when trying to help young people make wise choices and engage more fully as online citizens.

Does media literacy include online safety? 

Yes, media literacy is an umbrella term for teaching children the skills to be active and safe participants with media of all types.  The critical thinking skills required to become media literate can be applied to any message from any medium. In other words, it does not make a difference if the message comes from social media, television, websites,  videogames, radio, print or cell phone, the same skills are needed to interpret and make wise choices about what is seen and heard. Online safety is of particular concern which is why we advocate for media literacy education for all school children K-12.

Is Digital Citizenship the same as Media Literacy? 

The term Digital Citizenship is often used interchangeably with media literacy, and indeed, media literacy skills are necessary for being a responsible online citizen.  Media Literacy, however, is larger than the internet — it involves a new way to see and interpret the world through all forms of media.  The critical thinking skills of media literacy are applicable to all aspects of life, and media literacy is an established academic discipline internationally, with a pedagogy and structure necessary for teaching and transferring knowledge and skills.

Is there a difference between media literacy and media education? 

Yes. Media literacy refers to a set of skills whereas media education involves the process through which one learns these skills. There is no limit to how “media literate” one can become!

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Download our handout “You already teach media literacy if…”

Teachers and parents can be at a loss on the topic of media literacy.  We know it’s important—our young people are bombarded with messages constantly. How can we help them understand what they’re seeing, reading, and hearing? Let alone creating and sharing themselves! How can we help them evaluate the messenger as well as the message?

Click the image below to open it in a new window.AMEMediaLiteracyInfoGraphicThis guide for teachers and parents has been created as part of Media Literacy Week by two AME board members, Ethan Delavan (high school IT director) and Janith Pewitt (high school classroom teacher). Michael Danielson, board chair (teacher and EdTech director) designed the publication.

Click here for a printer-friendly version of all 14 ideas.

Guess what, you’re already teaching media literacy!