Advertising, News, Social Media

What marketers think of Snapchat

imageIt might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company’s newfound rival: Instagram.

That’s according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where some 1,600 marketers were surveyed in an attempt to gauge the pulse of the digital advertising industry. The sobering news underscores the uphill battle Snapchat faces as other platforms like Facebook-owned Instagram and Messenger mimic its features. It also shows Snapchat is a far cry from being in similar company to Google or Facebook, which both received significantly higher marks from marketers.

News, Politics, Social Media, Technology

Chatbot using Facebook Messenger app now helping refugees claim asylum

The creator of a chatbot which overturned more than 160,000 parking fines and helped vulnerable people apply for emergency housing is now turning the bot to helping refugees claim asylum.

The original DoNotPay, created by Stanford student Joshua Browder, describes itself as “the world’s first robot lawyer”, giving free legal aid to users through a simple-to-use chat interface. The chatbot, using Facebook Messenger, can now help refugees fill in an immigration application in the US and Canada. For those in the UK, it helps them apply for asylum support.

Read more at The Guardian.

Image courtesy of The Guardian.

News, Social Media

Snapchat IPO to rival Facebook and prompt other tech companies to go public

The Guardian reports on the success of Snapchat as it quickly became the second largest tech firm to list shares publicly.

Snap’s initial public offering (IPO) potentially creates a serious rival for Facebook, which has come to dominate social media and online advertising and has shown clear signs that it regards Snapchat as a potential threat.

According to Snapchat, 158 million people use the service each day and create 2.5bn “snaps” between them. User numbers are far below Facebook’s 1bn-plus but the average user is younger and spends about 30 minutes a day on the service.

Read more at The Guardian.

Additionally, Ad Age reports that the popular app, a longtime teen favorite, is now gaining traction among adults.

Continue reading “Snapchat IPO to rival Facebook and prompt other tech companies to go public”

News, Social Media

Facebook to ramp up curating content for users

Business Insider did a recent article on how Facebook is working on a new feature that will showcase lists of curated content from publishers directly in the News Feed.

Facebook has approached media and entertainment companies in recent weeks to create content for Collections, but has not given a time frame for when the feature will be made available.

Read more at Business Insider.

Image courtesy of Business Insider.

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News, Social Media

The Wall Street Journal reports teens absorb social media news without considering the source

In a recent article, the Wall Street Journal outlines how a new Stanford study finds that “Preteens and teens may appear dazzlingly fluent, flitting among social-media sites, uploading selfies and texting friends. But they’re often clueless about evaluating the accuracy and trustworthiness of what they find.”

It explains that parents, educators and other adults can help teenagers develop the skills and skepticism needed to separate true from false.

To review the Stanford study itself, click here.

Read more at the Wall Street Journal or view the video article below.

wsj study

News, Social Media

Second Presidential debate summed up in 25 tweets

There was lots of tweeting going on last night during the second presidential debate. Check out one summary that we found online. It begins by sharing:

Who won the second presidential debate? Twitter! Despite all its recent troubles, the social media platform known for not being Facebook or Snapchat once again made the case that it’s still America’s essential real-time digital watercooler.

Read more at Ad Age.

Image courtesy of Ad Age.


News, Social Media

Co-op capitalizes on Instagram to end hunger

Land O’Lakes teamed up with Feeding America to develop the Delete To Feed Project. This agricultural cooperative found it ironic that there are so many food posts on Instagram when millions of Americans are going hungry every year.

So for every food post deleted on Instagram, Land O’Lakes will donate 11 meals to Feeding America until the co-op reaches its goal of donating 2.75 million meals.

Users only need to connect to Instagram through the initiative’s site, delete a food post, and they’ll get a shareable badge to spread the word.

Click the image below to be taken to the video, available at Creativity Online.

News, Social Media

Pokemon Go craze a surprise, takes world by storm

Quite possibly the most unexpected summer phenomen, the Pokemon Go app has pushed people outside to hunt oddly shaped virtual pocket monsters, called Pokemon. Based on a 90s video game created by Nintendo, the game morphed into cards in the early 2000s and last week ripped through social media as an app, surpassing even Twitter in daily users.

According to Fortune magazine, Nintendo’s market value even increased by $17 billion in just over a week, causing changes in company strategy and marketing. With such popularity, even stock in cell phone batteries is zooming, as the lively game tends to drain battery power quickly.

Continue reading “Pokemon Go craze a surprise, takes world by storm”

News, Social Media

Border agents may soon ask for social media info

Proving once again the impact of social media on politics, and even more so on international relations, the Department of Homeland Security is considering asking for social media handles, in specific circumstances.

A proposal titled Agency Information Collection Activities: Arrival and Departure Record and Electronic System for Travel Authorization was introduced last week by the U.S. Customs and Border Protection agency. The policy would be optional, and would change the game for travelers entering the U.S. under the Visa Waiver Program.

The proposal has gained criticism from both liberals and conservatives alike, but draws comparisons with regulation proposed after individuals in the Visa Waiver Program were discovered to have had a part in the Paris attacks last November.

Read more at KUOW.

News, Social Media

Snapchat looks like it’s here to stay

imageMost of you are probably familiar with Snapchat or have at least heard about it from talking to teens in your life. If you’re wondering about the popularity of this messaging app, check out this recently released piece of data.

According to an article by Bree Rody Mantha published in Stream Daily recently , Snapchat gets a reported 10 billion video views per day!

As Ms. Mantha points out in her article “…..even though Snapchat’s posts disappear after 24 hours, Snapchat isn’t likely to go anywhere anytime soon.” According to sources such as Fortune, this company which recently raised an additional $1.8 billion in financing is currently valued at $20 billion.

Read more at Stream Daily TV.

News, Social Media

YouTube celebrates biggest year ever

imageThe annual Brandcast Event held on May 5th this year featured many YouTube stars such as Lilly Singh, Mindy McKnight, Ryan Higa, Bethany Mota and Tyler Oakley. Among the exciting new developments that were discussed, it was announced that the NBA is planning to “grow its partnership” with YouTube. Even Big Bird was there to introduce Sesame Studios, an all-new educational YouTube channel from the creators of Sesame Street.

As YouTube celebrates its biggest year ever, its boss Susan Wojcicki pointed out that YouTube is reaching more 18 to 49 year olds during primetime than the top-10 TV shows combined!

Read more at Stream Daily TV.

Image courtesy of Stream Daily TV.

Fake News, News, Social Media

Facebook: World’s most influential news source

imageWhen people talk about mainstream media, how many mention Facebook? In his recent New York Times article, columnist Farhad Manjoo points out that Facebook is now the world’s most influential source of news. Over a billion people check out its News Feed every day and that’s only the very tip of the iceberg! Think about all the online traffic these news items are generating.

Is Facebook in a position to shape world events with its trending news reports?

Read more at the New York Times.

Image courtesy of the New York Times.