J. Walter Thompson (JWT), a well known marketing and communications brand, is covering the South by Southwest (SXSW) conference for the first time. SXSW is an annual conglomerate of film, interactive media, and music festivals and conferences that take place annually in Austin, TX.
JWT has decided to feature their longest-serving employee, Ginny Bahr, as the media correspondent, as she has been with the agency for 65 years and has seen firsthand the continuous developments within media and technology.
Bahr has worked at the agency since 1951 and is reporting on SXSW from the agency’s New York office, highlighting short videos about some conference highlights. The videos are being posted on Twitter, as well as on a microsite created by the agency, Ms. Bahr won’t disclose her age, but said, "You’d be amazed!"
"I was asked to participate in this current project since I’ve seen technology change so quickly over the years," she said. "I was flattered and a little scared at first, but so far it’s been a lot of fun and I hope my appearances have helped to inform people that can’t be there."
So far, Ms. Bahr said she’s enjoyed seeing "how modern technology has increased at such a rapid rate."
Read more at Ad Age.
Image courtesy of Ad Age.