Advertising, News, Politics, Privacy, Technology

Comcast-funded civil rights groups claim low-income people prefer ads over privacy

The House of Representatives joined the Senate Tuesday in voting to repeal new Federal Communications Commission rules that would have stopped internet service providers (ISPs) from using and selling consumers’ web browsing data without their consent.

But a look at the comments submitted to the FCC reveal that many of the opponents of the privacy regulation came not from any “community” but from groups with extensive financial ties to phone and cable companies — with some of their claims hinging on the absurd.

For instance, the League of United Latin American Citizens and OCA – Asian Pacific American Advocates, two self-described civil rights organizations, told the FCC that “many consumers, especially households with limited incomes, appreciate receiving relevant advertising that is keyed to their interests and provides them with discounts on the products and services they use.”

Read more at The Intercept.

Image courtesy of The Intercept.

Advertising, Fake News, News

Ad trust rises as news trust sinks

Two recent articles highlight the impact trust has on effective marketing, creating identities and emotions for consumers to not only buy into, but also stylize their beliefs after. This creates friction due to the underlying belief that a better, moral, more valuable life can effectively be bought, instead of personally achieved.

This piece from The Atlantic reads:

And so, this moment of anxiety and creativity and cultural fracturing and political engagement and political apathy has brought a slight plot twist to the long and winding story of American advertising: It has gone and grown a conscience. The commercials that are ascendant at the moment are selling not just what ads so long have—power, prestige, beauty, glamour, sex—but also, more broadly, a vision of how those things can serve society. They are substituting claims about what is desirable for claims about what is right. They using their particular bully pulpit to moralize and sermonize and offer up, in the end, that most American of reassurances: that a better world can be achieved, because a better world can be bought.

Read more at The Atlantic.

And this piece from Axios states:

A new survey finds that 61% of people trust the advertising they see, an 11% jump from March 2014, according to eMarketer. In addition, 72% of respondents also said the ads are "honest," a 16% increase over the past two years.

Other studies have indicated that ad trustworthiness depends on the medium. Some studies show people are less likely to trust digital ads vs. traditional print or television ads.

Read more at Axios.

Image courtesy of The Atlantic.

Advertising, Fake News, News

Behaviors, emotions and moments: A new approach to audience targeting

For decades, we’ve been taught that reaching the right audience with the right message at the right time is the holy grail of marketing. But is it? And even if it is, do we have the tools we need to achieve such a lofty goal?

After all, many brands and agencies struggle to identify just the first of these three “rights,” and, truth be told, traditional media processes and practices aren’t helping.

Consider this: a client tasks a media agency with targeting people looking for a new car. Or maybe it’s consumers interested in on-demand entertainment, or shoppers seeking an alternative to high-calorie snacks. The target audience is then translated into a demographic: 18-34, male or female, urban, $50k+, ABC1.

Read more at Ad Age.

Advertising, Fake News, News

More big advertisers suspend Google ads over offensive videos

Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt against the world’s largest digital media player over ads placed with objectionable content.

General Motors, Walmart, Pepsico and FX Networks on Friday joined brand marketers that include Johnson & Johnson, Verizon and AT&T, which earlier in the week said they’ve halted YouTube advertising over brand-safety issues.

Read more at Ad Age.

Image courtesy of Ad Age.

Advertising, Fake News, News

Brand safety issues go way beyond YouTube, says Advertising Week Europe panel

HamishNicklinGuardian
Hamish Nicklin, chief revenue officer at Guardian News and Media

AT&T and Johnson & Johnson are the latest big advertisers to halt YouTube ad buys, but the problem of ads and offensive content extends way beyond Google and Facebook, according to a session on terror funding led by The Guardian at Advertising Week Europe.

In the context of yesterday’s terror attack at the Houses of Parliament in London, Hamish Nicklin, chief revenue officer at Guardian News and Media, suggested that the debate, originally titled, ‘If advertising is funding terror, what should we do differently?” should instead ask how advertising and the internet can create a safe, premium environment for marketers.

Blaming the big players for everything is clearly not the answer. Mr. Nicklin suggested that Google and Facebook are just “the tip of the iceberg,” while Anthony Katsur, president of Sonobi, a direct audience platform that works with media companies and not through exchanges, said the issue is about the whole ad tech industry, which, he claimed, is supported by “layers of obfuscation between the brand and the consumer … Suppliers supplying suppliers, supplying suppliers.”

Read more at Ad Age.

Image courtesy of Ad Age.

Advertising, News, Social Media

What marketers think of Snapchat

imageIt might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company’s newfound rival: Instagram.

That’s according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where some 1,600 marketers were surveyed in an attempt to gauge the pulse of the digital advertising industry. The sobering news underscores the uphill battle Snapchat faces as other platforms like Facebook-owned Instagram and Messenger mimic its features. It also shows Snapchat is a far cry from being in similar company to Google or Facebook, which both received significantly higher marks from marketers.

Advertising, News, People

Women’s History Month celebrated with creative advertising

In honor of Women’s History Month, several companies are rolling out interesting and engaging marketing campaigns to build on the enthusiasm. Among them are:

Brawny, the kitchen towel brand, has temporarily replaced its logo of the buff "Brawny Man" with a female version. This is part of a larger campaign to honor "women who exhibit strength and resilience and have broken down barriers." Read more at Creativity.

Echoing this, General Electric has developed emojis of famous female scientists, for purchase within the app store. The emojis include engineer Millie Dresselhaus, Katharine Burr Blodgett, the first woman to receive a PhD from the University of Cambridg, and nuclear physicist Chien-Shiung Wu, among others. Read more at Creativity.
Image courtesy of Creativity.

Advertising, News

The implications of the Oscar mix-up for PricewaterhouseCoopers could be costly

At Sunday’s Academy Awards, presenters Warren Beatty and Faye Dunaway mistakenly read the wrong Best Picture winner as “La La Land,” not “Moonlight,” after receiving the incorrect card on stage. The flub was quickly, if awkwardly, corrected, but it didn’t take long for PricewaterhouseCoopers, the accounting firm that has overseen the award process for the Academy of Motion Picture Arts& Sciences for eight decades, to emerge as a culprit.

Experts say the lasting brand damage for the New York-based firm, the world’s second largest by revenue, could be severe for a company that has built its reputation on accuracy.

Read more at Ad Age.

Image courtesy of Ad Age.

Advertising, News, Technology

Unlikely partnership between 165-year-old publisher and hot internet company gaining notice

New York Times Co., looking for ways to persuade readers to pay for news, is working with Spotify to give new digital subscribers to the newspaper free access to the world’s largest music-streaming service.

Readers who buy one-year online subscriptions to the Times will also get unlimited access to Spotify’s premium service, which costs $120 annually, the companies said Wednesday.

Read more at Ad Age.

Image courtesy of Ad Age.

Advertising, News

Digital media vs TV in new ad spending

According to a recent article in Ad Age:

Digital media is continuing as the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar this year and likely to get 77 cents next year, according to a new forecast by WPP’s GroupM, the world’s largest ad buyer. TV spending will comprise 21 cents of each new ad dollar this year, by comparison, and 17 cents next year.

Read more at Ad Age.

advertising marketing times square

Advertising, News

Kellogg pulls ads from Breitbart

A recent article in Ad Age explains how the major cereal company is stepping back from being entangled in a Trump related drama.

Kellogg Co. is pulling its ads from the website Breitbart News, the right-wing news organization whose former chairman Steve Bannon has been tapped as a top adviser to president-elect Donald Trump.

“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kris Charles, a spokeswoman for Kellogg, which also makes Frosted Flakes and Special K cereal.

Read more at Ad Age.

Image courtesy of Ad Age.

Advertising, News

AT&T and TimeWarner combo facing resistance

The AT&T and TimeWarner merger would have a huge impact on media content and access. Opposition is mounting to it, with many economists and policy makers warning against the assumption that it will benefit audiences.

Rarely is bigger better,” Jonathan Schwantes, a senior policy lawyer at Consumers Union, the policy arm of Consumer Reports, said. “For us, it’s all about consumers having choices, good choices.

Read more in the New York Times or view the video article below.

ATt Time Warner

 

Advertising, News, People

Media perpetuates body image expectations even Olympians can’t shoulder

swimming-eating-disordersOlympic female swimmers Misty Hyman, Maya DiRado and Amanda Beard discuss female athletes’ attempts to cope with issues of body image and eating disorders.  Body image has special meaning for these young women in a world of unrealistic expectations about the female body promoted by the media.

Hyman battled bulimia for almost 10 years, beginning with her senior year in high school. She told USA Today that her eating disorder became a way of coping. “Part of it was my own insecurities; part of it was my own control, the sense of being in control or something I could control,” Hyman said. “It wasn’t strictly just a body image issue or strictly just, ‘I’m trying to perform better.’ As an athlete I think there were other emotional challenges that I manifested into my eating disorder as a way of coping.”

Read more at Teen Vogue.

Image courtesy of Teen Vogue.

Advertising, News, Politics, Technology

FCC approves Charter merger

Free Press reports that according to several news reports, the Federal Communications Commission has voted to approve Charter Communications’ $90 billion takeover of Time Warner Cable and Bright House Networks.

The merger combines the nation’s second-, third- and sixth-largest cable-TV and Internet providers. After the merger closes, two Internet service providers, Charter and Comcast, will control nearly two-thirds of the nation’s high-speed Internet subscribers.

Read more at Free Press.

Advertising, News

5 second Pepsi ads tailored to consumer preferences

Ever hear about an ad that lasts just 5 seconds? Well check out what Pepsi is doing in its latest campaign featuring a series of online and TV ads.

A Pepsi spokeswoman explained “Consumers want a shorter form of everything. This is our way of transforming media to make it more relevant to consumers,” she said. The marketer is also seeking to make the ads as contextually relevant as possible.

The company will also partner with a Manhattan concept store.

Read more at Creativity Magazine.