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Amazon isn’t the only retailer celebrating Amazon Prime Day

Call it a glorified ad campaign. Call it a quasi-holiday. Call it whatever you want, but Amazon’s third annual Prime Day is here.

And this year, Amazon isn’t the only one celebrating.

Amazon introduced its first Prime Day in 2015 as a super sale exclusive to Prime members. Last year’s installment increased global sales more than 60% compared with the first year. Unlike past iterations, which ran 24 hours, this year promises an extra six hours of savings, stretching from 6 p.m. Pacific Time Monday until the end of the day Tuesday.

Thanks to the success of previous Prime Days, and Amazon’s growing dominance in the retail market, competitors — including Target, Kohl’s and J.C. Penney — are hoping to cash in on deal-seeking shoppers by holding their own concurrent sales.

Read more in the LA Times.

Image courtesy of the LA Times.