‘Lean Back’: Facebook looks to woo viewers and brands with TV-like content

Facebook wants users to “lean back.” No, that’s not the sequel to Sheryl Sandberg’s book “Lean In”; it’s how people watch TV, unlike the way they scroll through the News Feed.

For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to the social network. Last week, names of new reality and scripted shows were reported in The Hollywood Reporter — the competition series “Last State Standing” and the comedy “Loosely Exactly Nicole,” late of MTV.

Read more at Ad Age.

Image courtesy of Ad Age.

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