If an agency wants to win Facebook’s own ad awards, it doesn’t hurt to use the platform’s latest formats and technology. Aside from celebrating innovation, after all, the company is trying to showcase what marketers can achieve on Facebook and its Instagram unit.
The Facebook Awards winners revealed Thursday included campaigns that adopted innovations like vertical videos in Instagram Stories and live 360 video. One winning campaign featured a chatbot built to talk with Brazilian teens about alcoholism on Facebook Messenger. Bacardi USA created a DJ experience using Instagram Stories controls.
“We’ve seen those creative spaces come alive this past year,” said Andrew Keller, global creative director at Facebook Creative Shop. “Advertisers are experimenting with telling stories in different ways.”
Image courtesy of Ad Age.
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