Advertising, News

Dove’s ‘Real Beauty Bottles’ come in all shapes and sizes, embodying the brand message

In an inspired packaging stunt, Ogilvy London has created a limited-edition set of Dove Body Wash bottles that come in various shapes and sizes, communication the brand’s longtime celebration of body-diverse beauty.

“Every woman’s version of beauty is different, and if you ask us, these differences are there to be celebrated,” Dove said in a statement. “That’s what real beauty is all about—the unique things that set us apart from each other and make us one of a kind. We’ve championed this version of beauty for the past 60 years, and celebrated diverse women in our groundbreaking real beauty campaigns. But we wanted to bring this to life through our products, too.”

Read more at Ad Week.

Image courtesy of Ad Week.

adweek lotion dove