Advertising, News, People

With O’Reilly out, Fox News advertisers wait in the wings

Bill O’Reilly’s name was effectively wiped from Fox News on Wednesday night, with the show he anchored for two decades, “The O’Reilly Factor,” renamed simply “The Factor.” While the cable news behemoth has taken steps to distance itself from O’Reilly, however, advertisers that fled the show this month after The New York Times reported on sexual harrassment allegations against him are so far remaining quiet about whether things will return to business as usual now that his exit is official.

Wednesday’s episode of the show, anchored by Dana Perino, had the lightest ad load to date since the April 1 Times report, excluding a shortened episode on April 6 when the show was interrupted by breaking news of the U.S. missile strike against Syria, according to iSpot.

Read more at Ad Age.

Image courtesy of Ad Age.