Let’s say you’ve recently been in a conversation about marketing technology where at least somebody didn’t exactly know what martech is. They got through by saying things like “consumer journey,” “Lumascape” and “Marketing tech is going to be the hottest trend this year, no doubt.”
We’re not saying that person was you. But to help end the confusion one sometimes encounters over marketing technology, here’s an easy explainer.
What is martech, anyway?
“Every piece of technology a marketer uses to reach a potential customer is martech,” said John Koetsier, mobile economist at Tune, a mobile analytics and performance marketing company, and a former journalist who covered the subject for years at publications including VentureBeat. “Everything from an email marketing system like MailChimp to social media marketing platform like HootSuite.”