This great piece from BuzzFeed highlights the Facebook CEO’s strategy to appeal to his constituents and expand the brand, drawing on his matured personality and candid lifestyle. The article goes on to say:
Until recently, Mark Zuckerberg’s most iconic public appearance may have been the image of the young startup founder sweating through his hoodie onstage while journalist Kara Swisher grilled him at a tech conference in 2010. But Zuckerberg’s reputation as someone averse to the hot seat began a couple years earlier, on 60 Minutes.
In the segment, anchor Lesley Stahl tells a 23-year-old Zuckerberg he’s replaced Google cofounders Larry Page and Sergey Brin as the tech exec that “everyone is talking about.” In response, the CEO of Facebook says nothing, his face placid. “You’re just staring at me,” says Stahl. “Is that a question?” Zuckerberg shoots back. Cue the voiceover: “We were warned that he can be awkward and reluctant to talk about himself.”
Zuckerberg, now a 32-year-old dad with one daughter and another on the way, has evolved considerably in the intervening decade. He hired speechwriters. He spruced up his uniform from Valley schlub to monochrome minimalism. He took on a series of annual self-improvement challenges that made him into a “lifestyle guru” for some male tech workers, according to the New York Times Style section.