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Burger King’s Whopper gets prank Wikipedia edits in ad gag

Burger King’s latest ad stunt is resulting in some less-than-flattering descriptions of its Whopper sandwich.

The hamburger chain unveiled a 15-second ad Wednesday designed to trigger Google Home devices into reciting the definition of a Whopper, pulled from the website Wikipedia. But the website can be edited by users, and the definition had been changed to insert “cyanide” as an ingredient in one version. Another user later changed the definition to say the Whopper is “the worst hamburger product” sold by the chain.

Read more in The Seattle Times.

View the original ad and read additional commentary from Ad Age here.

Image courtesy of Ad Age.