In honor of Women’s History Month, several companies are rolling out interesting and engaging marketing campaigns to build on the enthusiasm. Among them are:
Brawny, the kitchen towel brand, has temporarily replaced its logo of the buff "Brawny Man" with a female version. This is part of a larger campaign to honor "women who exhibit strength and resilience and have broken down barriers." Read more at Creativity.
Echoing this, General Electric has developed emojis of famous female scientists, for purchase within the app store. The emojis include engineer Millie Dresselhaus, Katharine Burr Blodgett, the first woman to receive a PhD from the University of Cambridg, and nuclear physicist Chien-Shiung Wu, among others. Read more at Creativity.
Image courtesy of Creativity.