The implications of the Oscar mix-up for PricewaterhouseCoopers could be costly

At Sunday’s Academy Awards, presenters Warren Beatty and Faye Dunaway mistakenly read the wrong Best Picture winner as “La La Land,” not “Moonlight,” after receiving the incorrect card on stage. The flub was quickly, if awkwardly, corrected, but it didn’t take long for PricewaterhouseCoopers, the accounting firm that has overseen the award process for the Academy of Motion Picture Arts& Sciences for eight decades, to emerge as a culprit.

Experts say the lasting brand damage for the New York-based firm, the world’s second largest by revenue, could be severe for a company that has built its reputation on accuracy.

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