Advertising, News

Kellogg pulls ads from Breitbart

A recent article in Ad Age explains how the major cereal company is stepping back from being entangled in a Trump related drama.

Kellogg Co. is pulling its ads from the website Breitbart News, the right-wing news organization whose former chairman Steve Bannon has been tapped as a top adviser to president-elect Donald Trump.

“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kris Charles, a spokeswoman for Kellogg, which also makes Frosted Flakes and Special K cereal.

Read more at Ad Age.

Image courtesy of Ad Age.