Advertising, News

Digital media vs TV in new ad spending

According to a recent article in Ad Age:

Digital media is continuing as the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar this year and likely to get 77 cents next year, according to a new forecast by WPP’s GroupM, the world’s largest ad buyer. TV spending will comprise 21 cents of each new ad dollar this year, by comparison, and 17 cents next year.

Read more at Ad Age.

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