Ad Age has put together a listing of 84 rejected slogans for Hillary Clinton’s presidential campaign, courtesy of WikiLeaks. It features some creative ideas, as well as shows the thought process and journey behind her two slogans “Stronger Together” and “I’m With Her.” The article goes on to state:
Via an Aug. 18, 2015 email from Oren Shur, the director of paid media at the Clinton campaign, to various other staffers and advisers, a list of potential Clinton campaign slogans. “For the organizing principle/slogan part, BSG put the attached doc together for discussion,” Shur wrote to explain an attached Word document; BSG is Benenson Strategy Group. The potential slogans are organized by theme.
Image courtesy of Ad Age.
