Land O’Lakes teamed up with Feeding America to develop the Delete To Feed Project. This agricultural cooperative found it ironic that there are so many food posts on Instagram when millions of Americans are going hungry every year.
So for every food post deleted on Instagram, Land O’Lakes will donate 11 meals to Feeding America until the co-op reaches its goal of donating 2.75 million meals.
Users only need to connect to Instagram through the initiative’s site, delete a food post, and they’ll get a shareable badge to spread the word.
Click the image below to be taken to the video, available at Creativity Online.