5 second Pepsi ads tailored to consumer preferences

Ever hear about an ad that lasts just 5 seconds? Well check out what Pepsi is doing in its latest campaign featuring a series of online and TV ads.

A Pepsi spokeswoman explained “Consumers want a shorter form of everything. This is our way of transforming media to make it more relevant to consumers,” she said. The marketer is also seeking to make the ads as contextually relevant as possible.

The company will also partner with a Manhattan concept store.

Read more at Creativity Magazine.