Middle School Students Report Effects Of Critically Thinking About Media Messages

Another media savvy middle school student reports, "I never knew how much commercials tricked us. Now I can’t just watch the commercial. I have to figure out what trick they are using."

• What media messages are - both obvious and hidden
  
  
• Who the target audience is
  
  
• What advertising techniques are being used
  
  
• What mood is set by the music
  
  
• How advertisers try to make us feel that we 'need' their product
  
  
• What isn't being told and what important details are being left out