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Get the Facts
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Children are more likely to have two TV's in their homes than two parents (American Academy of Pediatrics)
American kids see 40,000 commercials a year.
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By age 65, the average American viewer will have seen two million commercials.
By age 2, children can develop brand loyalty by recognizing corporate logos.
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97% of children aged six and under have toys or products based on characters from TV shows and movies.
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59% of Americans can name the Three Stooges. Only 17% of Americans can name three members of the Supreme Court.
The TV is on in an average US home 7 hours and 40 minutes per day, or more than 50 hours a week.
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The time parents spend in "meaningful conversation" with kids? 38.5 minutes per week.
The average American youth spends 900 hours a year in school, but 1,023 hours in front of the TV.
Children between the ages of 4 and 6 spend more than 2 hours in front of a screen per day. But if the average time they are read to is 41 minutes a day--if that.
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The percentage of 4-6 year readers who live in homes where the TV is always on: 34
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If the TV is not always on, 56% will be reading.
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Only one parent in a dozen requires kids to do homework before watching TV.
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By age 18, an American child will have seen between 200,000 and 250,000 acts of violence on TV. 16,000 of those will be homicides, despite the statistical drop in the national homicide rates. 91% of children polled for this study (pre 9/11) said they felt "upset" or "scared" by TV violence.
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Only 16% of programs showed the long-term effects of violence. Only 4% of violent programs emphasize non-violent conflict resolution.
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81% of children between ages 2 and 7 watch TV alone and unsupervised. That percent jumps to 95 for age 7 and up.
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99% of homes with children under the age of six have at least one TV. (See item #1)
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Obesity costs the American taxpayer more than $117 billion per year.
23 cents out of every dollar spent on adult clothing goes for plus-sized items.
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Children are recommended to have at least 60 minutes of physical activity a day. 14% of kids admit they get no exercise at all.